EdMarketer 2019 Webinar: Key Findings from Education Week's Annual Survey of District and School Leaders
Update your marketing strategy with data on buyer challenges, priorities and preferences

In this webinar, we offer a deep dive into the findings from Education Week's annual survey of 650 district leaders, 1,000 principals and 1,100+ teachers, including up-at-night issues, perceptions of education companies, content marketing consumption patterns and buying team influence.

You will learn about:
  • District and School leaders' highest priority areas for improvement
  • The planned investments districts are making that match with solutions your company provides
  • How much time educators spend considering vendors, and what encourages them to engage
  • The role and perception of email, events and other tactics in their buyer journey
  • Educator awareness and perceptions of K-12 solutions providers

Event Details:

Original Live Date: May 8, 2019
Duration: 40 minute presentation with time for Q&A
Who's it for?: Anyone charged with marketing and selling products and services to K-12 school districts

Note: Past attendees for these presentations have told us that they find the most value when their entire team can participate. We encourage you to share this learning experience with your team.
Presenters:

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Ben Delaney-Winn
General Manager
Education Week

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Maurice Bakley
Chief Revenue Officer
Education Week

About EdMarketer:

Now in its 7th year, our annual EdMarketer survey of Education Marketers and K-12 school and district leaders works to uncover key insights and new developments that help EdMarketers strategize and execute at a higher level. By gathering input from the wider Education Week audience of school and district leaders, as well as the marketers looking to communicate with them, the EdMarketer Research serves to inform and empower marketing and sales leaders to best interact with their target audiences.


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