The Education Marketer 2014:
Balancing Brand, Leads, and Change

To understand the unique challenges and opportunities faced by education company marketing leaders, we surveyed EdCo marketers across the country. The results of that annual survey, drawing upon 160 responses from your peers, are embodied in our presentation, The Education Marketer 2014: Balancing Brand, Leads, and Change.

Key areas of exploration and quantitative benchmarks include:

  • Marketers' top "up-at-night" issues
  • The challenges of brand-building in a lead-centric era
  • Sales leadership satisfaction with lead quantity and quality
  • Purchasing influencer maps and targets' perceptions of respondents' companies
  • 2014 marketing budgets vs. CEOs' revenue expectations
  • Top marketing strategies for 2014
  • "Trending tactics" in 2014, including content creation and thought leadership

Our team would be thrilled to start a conversation regarding how you and your marketing team see yourselves in this data. If you would like to see our comprehensive presentation, The Education Marketer 2014: Balancing Brand, Leads, and Change, please complete the form to the right and one of our staff will be in touch to schedule a virtual presentation.

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Bethesda, Maryland