Quarterly Briefing:
Revamped Sales Teams, District Device Purchases, Print vs. Digital Shifts, and a Key State Market

Sept. 28, 2022 | Wednesday | 2-3 PM ET

As an EdWeek Market Brief member, you’ll go behind the scenes with our editorial team, and look at their reporting on important topics in the K-12 market over the past quarter. Get a breakdown on critical takeaways, ask our staff writers questions, and come away with a preview of upcoming coverage.

In this briefing, you’ll get insights on the following:
  • Michelle Caffrey will talk about her new reporting on how education companies have revamped and rebuilt their sales teams and how they interact with school districts in the wake of the pandemic.
  • Alexandria Ng will break down recent EdWeek Market Brief survey findings on the types of computing devices K-12 systems are buying, and what sources of money – operating budgets, bonds, federal funding, other – they’re using to pay for those devices.
  • David Saleh Rauf will discuss what he’s heard from K-12 leaders about their districts’ demands for print and digital learning materials this fall, and how districts are trying to find a balance.
  • Emma Kate Fittes discusses her recent profile of the Pennsylvania state market, the latest in a series of EdWeek Market Brief stories exploring the shifting dynamics in key state markets.

Sean Cavanagh, Market Brief Managing Editor 

Guest Speakers:
Emma Kate Fittes, Market Brief Staff Writer
Alexandria Ng, Market Brief Staff Writer
David Saleh Rauf, Market Brief Contributing Writer
Michelle Caffrey, Market Brief Staff Writer

EdWeek Market Brief members are invited to submit questions on any of the above topics in advance.
Email Emma Kate, Dave, Alex, and Sean at [email protected], [email protected], [email protected], and [email protected].