Quarterly Briefing: Keys to Effective Education Company Podcasts, and to Staging Pilots of Products
In this quarterly briefing, EdWeek Market Brief’s staff writers will give our audience an in-depth look at insights we’ve picked up through our reporting on some of our most popular recent stories, and answer your questions. Here’s what’s on tap:
- Michelle Caffrey will discuss the rise of education company-created podcasts. Organizations like Scholastic, Amplify, and Houghton Mifflin Harcourt have launched podcasts as hubs for conversations and as ways to connect with K-12 audiences in different ways. We’ll explore what goes into the production of those, and what the organizations are getting out of them.
- Emma Kate Fittes will talk about her recent reporting on the challenges for education companies in staging effective pilots of their products in school systems, and how education providers and K-12 systems can avoid points of friction and disconnect.
- And Alexandria Ng will discuss the results of a recent survey of district and school leaders and educators, conducted for EdWeek Market Brief, on the types of product development strategies they expect to see from education companies. Those strategies include focus groups and beta tests of products.
We’ll also give you a preview of our upcoming coverage. EdWeek Market Brief members are invited to submit questions on any of the above topics in advance, by writing to Emma Kate, Michelle, and Alexandria at [email protected], [email protected], and [email protected].
Moderator:
Sean Cavanagh, Managing Editor, EdWeek Market Brief
Speaker(s):
Michelle Caffrey, Staff Writer, EdWeek Market Brief
Emma Kate Fittes, Staff Writer, EdWeek Market Brief
Alexandria Ng, Staff Writer, EdWeek Market Brief
